How To Write An Elevator Pitch
What is an elevator pitch? Simple put, it is a clear, straight forward message about your business. It communicates what problems your product or service solves, who you are, and how your product or service can benefit the customer. An elevator pitch can be a powerful tool in marketing and if your business doesn't have one I urge you to sit down and brainstorm.
Here are the three elements to a great elevator pitch.
1. What problems does your service or product solve?
2. What is your product/service?
3. How does your product or service make your customer's life better?
Once you have your elevator pitch figured out- memorize it, get your staff to memorize it. A clear reason for someone to buy your product or service will always win over a wordy website or a fumbling sales person.
Here is an example: Is your dog's weight causing him to stop running? IvyBridge Dog Food is a specially formulated balance of protein and vitamins which will get your dog to his ideal weight and get him running again.
Simple and to the point. Play around with a few ideas, say them out loud, and ask a trusted friend. Once you have it figured out your elevator pitch put it on your website, on your social media marketing, or perhaps even on the back of your business card.
If you have more than one product or service you may need a few elevator pitches. One for the overall business and then for each product or service?
Are you a non profit? An elevator pitch can help your staff speak clearly to donators.
1. What problems does your non profit want to solve?
2. What services/programs do you offer?
3. How will donating to this cause change your clients lives?
Practice saying your elevator pitch- you need to be able to say it clearly and with confidence after all- you are selling a great product or service- you should be proud of it.
If you are struggling with your elevator pitch send me an email, I would love to help.
It can be frustrating to create an active, engaging marketing plan. At IvyBridge we create, design, plan, and execute your marketing so you can have more time to run your business.